Hema Malini Nidamanuri

If increasing social media engagement and more digital role was what fashion brands had to offer the millennials, will the reinvention need to continue for the Gen Z? Born in a truly digital world, in an era when internet was widely prevalent, the Gen Z cohort is who will drive the fashion world in the future.  Brands are often pitching in the dark on fashion trends and tastes for the Gen Z. Do the fashion tastes of Gen Z and millennials crossover at any point? Do brands have to work hard to deliver what the Gen Z aspires for? Gen Z’s are not mini millennials, Period! The one thing most fashion brands have been able to understand is that Gen Z folks have their own vibes, fashion tastes and indulgences. To think of them akin to mini-millennials is what can leave the fashion brand way behind with too much catch-up, once they realize their folly. Gen Z are digital children and their fashion preferences steam more towards online shopping than an in-store experience....

“If your actions inspire others to dream more, learn more, do more and become more -  then you are seen as a leader”; passably these lines define traits of a true entrepreneur.  The role of an entrepreneur in our society despite from any field must solely inspire to innovate, devote to discipline, induce curiosity for creativity, pursue people towards bee’s knee, cohere with confidence, serve selflessly and drive towards success.  Therefore, Empowering woman is a prerequisite for creating a good nation, when women are empowered, society with stability is assured. Enabling the strength of women is vital in our society as their thoughts and their value systems lead to the development of a good family, good society and ultimately a good nation.  Women entrepreneurship are taking up and playing a key role in our society. Women entrepreneurs are the shapers of the country’s economy as they create new jobs for themselves and others. They also pr...

COVID-19 is unlike any opponent our nation has ever battled. It is a different type of invader our country has ever faced in ages. This microscopic aggressor is often unnoticed and sustained. The impact of this battle on mankind has not been experienced in generations ever. Well currently every human is equally vulnerable in contracting the virus, some face high risks and the impact varies from person to person. Owing to the pandemic, many countries including India have implemented various social distancing measures. This has led to disturbances to people’s daily lives, as most of them have restricted themselves from even stepping out of their houses. As an entrepreneur it’s heart-wrenching to our evidence that this pandemic has had brought great socio-economic uncertainties , giving rise to increased anxiety , depression, addiction and to suicide the world over. The lockdown extension in India had made people’s lives in fear of losing their businesses , jobs , earnings , saved fu...

COVID-19, has happened to the New Normal in the lives of people around the globe. It could be said that, the world is facing humanity’s biggest crisis since World War II. Almost every country has been affected by the devastating Coronavirus disease (COVID-19). An outbreak from China has gone everywhere. Till date, over 1.5 million people had been affected by COVID-19 worldwide. Indirectly, billions of people have been suffering from the impact of the global pandemic of COVID-19.  Undeniably, this coronavirus has put the world economy at a major risk. The virus has ravaged the economic foundations of world trade. Few critics have observed this outbreak as an outcome of de-globalisation. Due to this, the world is already facing a downturn and global losses, a few experts have also commented that this hyper-globalization may exceed the effect caused by World Wars I and II. Most of the estimates of the economic loss show that the world is already in an economic ...

Have you ever noticed how many times a week you say “yes” to a person or project, only to end up regretting your decision?  Of those commitments how many were actually in lines with your business priorities?  If you fear rejection, it can come at a high cost: missed milestones, losing clients, physical exhaustion, irritability and stress. Being unable to speak up at work can have long-lasting negative consequences.  When your default setting is to say YES to each and every request that come across your way, you lose focus, which only pushes you further away from your goals. As an entrepreneur, you simply can’t afford that. “For every person who climbs the ladder of success, there are a dozen waiting for the elevator.” For an instance Mr. Harvey, a small-time investor for a startup business failed to click, bouncing along much like his former career -- going nowhere. He either gave in to keep the peace with his customers and employees or lost patience and...

In most of my all-girls get together catching up and spending quality time, ‘we must do it more often’ is always a unanimous declaration. Every time we meet, it’s the same declaration and no one takes an initiative any further. Looking around, I thought things are not much different when it comes to celebrating the International Women’s Day. Every year on the 8 th of March on the International women’s Day (IWD) we get our due importance at home, at work and even on social media.  And then, it is business as usual from the very the next day.  If you have been feeling the same and want to make this women’s day a true liberating moment, here are some of my tips that can help you celebrate, but celebrate differently and celebrate the real cause and celebrate your womanhood.  Hold woman’s day celebration at work Be proactive and hold a woman’s day celebration at work. Invite all your office staff, bosses including male colleagues. Offer a presentation o...

Women make great leaders, and we need more of them ‘ The world is in need of great leaders ’ is a clichéd line.  Surprisingly, many businesses cut out their chances of having a great leader at helm by half, by focusing only on male candidates. Since leadership is all about inspiring and enabling the team, enterprises with women leaders at the helm have been at the forefront of adopting newer perspectives. Why? How does women leaders bring much more to the table than just their management skills? 1. Greater ability to multitask Women have traditionally been better at handling multiple tasks effectively. Managing home and work is part of a regular day for most working women. This ability to multitask can be an asset especially in a leadership role where handling multiple channels can become stressful. From handing strict deadlines to bargains and negotiations, having a woman in a leadership role offers her the opportunity to use her natural traits and skills ...