Hema Malini Nidamanuri

“A leader is one who knows the way, goes the way, and shows the way.” Building leadership in a business can be a complex task, especially with today’s highly cut-throat marketing scenario. Assets get misplaced, there are breakdowns, and equipment might stop functioning, and more. Such situations can easily create panic and cause your team to fall out of balance. To ensure that your team does not crumble under dire circumstances, it is important to foster leadership qualities in them. This is what will help you build a dynamic workforce wherein everyone is responsible for what they do and take accountability for it. So, here are some top tips to foster such qualities within your team – 1.        Be a Strong Example They say it right that your team may not hear what you say but they will surely imitate what they see you do. Just like children imitate their parents, your team members will also look up to you whenever they face situations of panic and f...

People who are emerging as entrepreneurs in India are on a rise. In the current trend it has definitely changed the way the whereabouts of businesses are conceived. However, a number of factors have brought about a sea change on how we imagine millennials and the way they conduct business. A important aspect that young minds regardless of the gender, they represent more than half the country’s population. Nearly 60% have earned their undergraduate and master’s degrees, but represent a mere 5% of Fortune 500 CEOs. My responsibility as a business lead comes into action of bringing in fresh and down to earth approach of advocating a methodology focused on inspiring and retaining both talent and energy to drive great results at work. Whilst at businesses, an increased determined people are excelling customer satisfaction upskills as they have brought in a trend by reflecting their style of work upon their experiences they play in real life. My role as an entrepreneur is to highly-...

When Spotify and Uber partnered in 2014 to offer in-car music streaming for the riders, everyone claimed it to be a marketing gimmick. But the alliance was simply too powerful to ignore. Imagine hailing a taxi and playing your favorite tunes during the ride, as you would in your own car. This personalization of the riding experience gave Uber a hard-to-beat competitive edge in the market, while both the parties benefitted from the other's audience reach. Today, Uber generates over $6.1 billion every year ; all because of a strategic partnership with Spotify, among many other brands like Trulia, Virgin America, etc. Closer to home, CRED's commercial starring Rahul Dravid (a personal brand in his own right!) as the " Indranagar ka Gunda" single-handedly exposed the brand to country-wide prospects. That's mass brand awareness done right. The lesson? You cannot take your business to the top of the mountain alone. After all, like humans, no business is an island...

Always dreamt of wearing a Sabyasachi sari for your bestie's wedding or a Ralph Lauren jacket for an important business meet? You can now make your dreams come true without having to burn a hole in your pocket. Welcome to the world of ‘Fashion Rentals’ where exotic designer wears are available on rent at a fraction of its original cost. From clothes, shoes, sunglasses to designer gowns and accessories, all that stands between you and your dream attire is just a mouse click or a Smartphone tap away.  Millennials’ paradigm shift from ‘ownership’ to ‘no ownership’ If you are a skeptic and feel fashion rentals are just a social buzz, there are strong reasons why fashion rental market is here to stay. Snap to a decade ago where buying premium dresses was limited to the ultra rich or celebrities.  Today in the digital world of Instagram and Snapchat, the millennials like to have holistic experiences each day. This includes dressing smart for each occasion, looking g...

“A goal without a plan is just a wish”. Perhaps these words weren’t meant for a marketer. But when you consider today’s tough market scenario, nothing can be more relevant. For any business, the efficiency of their marketing strategy is as essential as the quality of their products and services, right? But is that possible without a clear marketing plan in mind? Probably not! A solid marketing plan is key to a successful business. It provides a direction to your teams’ efforts, goals, and growth. And so, if you haven’t focused on developing a marketing plan for your business before, there is no better time than now. Not sure where to start? Here are the steps to create a robust plan for your next big marketing campaign. 1. Define Your Business To write a successful marketing plan, begin with defining the workings and goals of your business. Believe it or not, your audience will be more interested in your product when they understand your business better. What is so unique about ...

What is good customer service ? Understanding your customers’ problems? Yes. Offering them relevant solutions? Yes. Managing their expectations effectively? Yes! But what separates it from great customer service? Empathy. That’s right. Providing an excellent customer experience is not just about providing the best products anymore. It’s also about allowing them memorable interaction, where empathy takes the front stage. But what is empathy? Empathy is the ability to identify or understand other people’s thoughts, emotions, and feelings. It has now become a must-have skill for enhanced customer experience. As it turns out, 21.3% of customers expect more empathy in their interaction with customer service. True, your main aim is to capture more customers for the growth of the business. But leading with empathy can set you apart from others. An empathetic approach is all you need to establish customer loyalty and boost your brand image.   How Is Empathy Critical to Sales? The...