Hema Malini Nidamanuri

Think about the last time you had a remarkably satisfying experience as a customer. Did you write a positive review for the brand or tell your friends about it? That’s how customer experience (CX) can influence a brand's image and boost its revenue. Remember, a happy customer is your most valuable asset and your best marketing strategy! After all, there's no better way to promote a brand than word-of-mouth marketing. So you see, customer experience has a profound impact on your business and must be taken seriously. To create the best customer experience, you require a customer-centric mindset and approach. Next, you must launch a customer experience program to optimize how your business connects with its customers and builds brand value. Read on to learn how your organization can start a result-oriented customer experience program. Why a Customer Experience Program? From Fortune 500s to small start-ups, most companies are looking to build their own CX programs. Why? Because w...

Despite vaccines rollouts happening worldwide and countries returning to "normal," an imminent need faces business owners- to be future-ready. Especially fronting a complex journey are tech startups, and entrepreneurs must embrace some imperatives to position their venture not just for survival but for exponential success. While there's no checklist for tackling these challenges, check out the seven must-haves for early-stage tech ventures. Organizational Purpose As an entrepreneur, you must always have an answer to two questions, “why does your business exist,” and “why should people join you”? If you only fixate on profits, you'll lose ground to ventures that make their employees believe that they're part of something bigger than themselves. A McKinsey survey reveals that 82% of US employees agreed that organizational purpose is vital. As a future-ready startup, set your purpose in motion. For instance, every meeting at Amazon is also attended by a custom...

Marquis de Sade’s saying, “Destruction, hence, like creation, is one of Nature’s mandates.” bears a hefty truth prevalent in the post-pandemic scenario we’re currently in. An invisible enemy has managed to daze an entire planet, striking fear and panic amongst the bravest. As this microscopic villain continues to wreak havoc and we try to combat it, one question haunts us all: “What will the world be like after the coronavirus?” Let’s take a look at the possibilities. Masks, Masks, and Masks The coronavirus hit India in early 2020, and fast-forward a year-and-a-half, it’s tough to imagine going out without a mask. This dainty piece of apparel has proven to be our only shield against the notorious virus. Since healthcare professionals recommend masks even after getting vaccinated, the post-pandemic world doesn’t appear to be one without masks, like our old days of glory. Newer Methods of Learning While healthcare is the quintessential ‘COVID-affected’ sector, education is anot...