Using Empathy in Customer Service to Increase Sales
What is good customer service ? Understanding your customers’ problems? Yes. Offering them relevant solutions? Yes. Managing their expectations effectively? Yes! But what separates it from great customer service? Empathy. That’s right. Providing an excellent customer experience is not just about providing the best products anymore. It’s also about allowing them memorable interaction, where empathy takes the front stage. But what is empathy? Empathy is the ability to identify or understand other people’s thoughts, emotions, and feelings. It has now become a must-have skill for enhanced customer experience. As it turns out, 21.3% of customers expect more empathy in their interaction with customer service. True, your main aim is to capture more customers for the growth of the business. But leading with empathy can set you apart from others. An empathetic approach is all you need to establish customer loyalty and boost your brand image. How Is Empathy Critical to Sales? The...