Hema Malini Nidamanuri

If increasing social media engagement and more digital role was what fashion brands had to offer the millennials, will the reinvention need to continue for the Gen Z? Born in a truly digital world, in an era when internet was widely prevalent, the Gen Z cohort is who will drive the fashion world in the future.  Brands are often pitching in the dark on fashion trends and tastes for the Gen Z. Do the fashion tastes of Gen Z and millennials crossover at any point? Do brands have to work hard to deliver what the Gen Z aspires for? Gen Z’s are not mini millennials, Period! The one thing most fashion brands have been able to understand is that Gen Z folks have their own vibes, fashion tastes and indulgences. To think of them akin to mini-millennials is what can leave the fashion brand way behind with too much catch-up, once they realize their folly. Gen Z are digital children and their fashion preferences steam more towards online shopping than an in-store experience....

“If your actions inspire others to dream more, learn more, do more and become more -  then you are seen as a leader”; passably these lines define traits of a true entrepreneur.  The role of an entrepreneur in our society despite from any field must solely inspire to innovate, devote to discipline, induce curiosity for creativity, pursue people towards bee’s knee, cohere with confidence, serve selflessly and drive towards success.  Therefore, Empowering woman is a prerequisite for creating a good nation, when women are empowered, society with stability is assured. Enabling the strength of women is vital in our society as their thoughts and their value systems lead to the development of a good family, good society and ultimately a good nation.  Women entrepreneurship are taking up and playing a key role in our society. Women entrepreneurs are the shapers of the country’s economy as they create new jobs for themselves and others. They also pr...