Hema Malini Nidamanuri

Women make great leaders, and we need more of them ‘ The world is in need of great leaders ’ is a clichéd line.  Surprisingly, many businesses cut out their chances of having a great leader at helm by half, by focusing only on male candidates. Since leadership is all about inspiring and enabling the team, enterprises with women leaders at the helm have been at the forefront of adopting newer perspectives. Why? How does women leaders bring much more to the table than just their management skills? 1. Greater ability to multitask Women have traditionally been better at handling multiple tasks effectively. Managing home and work is part of a regular day for most working women. This ability to multitask can be an asset especially in a leadership role where handling multiple channels can become stressful. From handing strict deadlines to bargains and negotiations, having a woman in a leadership role offers her the opportunity to use her natural traits and skills ...

Snap back to the year 2017 when Virat Kohli turned down a multi-million endorsement deal for a soft drink brand. The sports star did not believe in endorsing something he was not consuming personally. What the Indian captain decided had in it sparks of ‘activism’ leading to an even deeper trust with his millions of followers and fans. Somewhere out there, a young child wanting to emulate the star player was also more likely to follow a healthier lifestyle as a result. What Virat Kohli did may have been his personal choice; but brands across the globe are increasingly adopting a similar ‘activist’ policy. 76% of consumers in a recent research poll admitted that they were less likely to purchase from a brand which acted contrary to their beliefs . Smart brands and enterprises have been quick to correlate this trend focusing on brand activism. Brand activism is what ensures a communion of profitability and ethics. Brands are today engaging head on various social, economic, p...